STARCANADA 2017 - It's Not All Rainbows & Unicorns (The Picture This Clothing Story) | TechWell

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Friday, October 20, 2017 - 8:45am to 9:30am

It's Not All Rainbows & Unicorns (The Picture This Clothing Story)

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When Picture This Clothing launched in August of 2016 and instantly went viral, the media made it sound like Jaimee was a "simple mom" who stumbled upon a great idea and struck gold. What they didn't share is the teamwork, the trials-and-error, and the years of work that happened before this viral success. While her current day-to-day is quite literally surrounded with imagination, unicorns, and rainbows, Jaimee delves into the struggle of self-worth, re-designing her life, and how her compass of intention positioned everything that has unfolded as she shares the story of how Picture This Clothing came to be and how it's gone so far.

Jaimee Newberry
MartianCraft

Jaimee Newberry brings industry leadership and experience gained from advising C-level and senior management teams at startups, agencies, and Fortune 500 companies to her role as COO at MartianCraft. Her insight, practices, and a personal ecology have proven to elevate the culture, processes, and product quality of high-performance software design and development teams worldwide. Jaimee has worked with Audi, Apple, Barnes & Noble, Disney, McDonalds, Nintendo, Zappos, and many more. Jaimee is a professional experimenter, speaker, and writer who lives, learns, and fumbles out loud. An advocate for women in tech, she’s the founder of tinychallenges.com and co-host of the tiny challenges podcast. Jaimee is the independent mother of two girls and two cats, and girlfriend of a beautiful, shy man who likes to remain mostly anonymous.