STARCANADA - Conference Speaker: Brenda Hall

Brenda Hall


Brenda Hall's "do whatever it takes" attitude is a large part of how her company, Bridge360, earns the praise of its customers. An industry-recognized expert on both the business and technological aspects of international product delivery, she has managed many project teams specializing in building global software. Having worked at IBM, Compaq Computer, BMC Software, Cirrus Logic, and several technology startups, Brenda has many years of industry experience, including serving as BMC Software/Austin's Globalization Manager, where she established the strategy, processes, and guidelines to support BMC's product offerings across Europe and Asia. On the national level, she serves as secretary and treasurer to the US District Export Council National Steering Committee (NSC) and chairs the NSC Technology & Communication Committee. She was a founding member of the World Congress for Information Technology and treasurer of the International Workshop on Internationalization of Products and Systems. Locally, she serves on the Vetarans4Quality board of directors and volunteers her time to the next generation of global business leaders through the University of Texas McCombs School of Business.